An Integrated Campaign

that unleashed hundreds of banana suits—and a dose of absurdity—on the world.

• Facebook:

  • 1.9 million+ impressions

  • 39,500+ engagements

• Instagram:

  • 5,987+ new followers

  • 480,400+ engagements

  • +86% increase in impressions during campaign

• IRL:

  • 612 banana suits shipped

  • 143 user-generated photos (a 23% participation rate)

  • Campaign produce stickers deployed nationwide

  • Retailer partners engaged